How we helped FDNA go from 0 to 48K organic sessions promoting their revolutionary software that helps parents shorten the diagnosis process from 10 months to 45 days

Fdna Vision

FDNA uses artificial intelligence to detect physiological patterns that reveal disease-causing genetic variations. Their database includes an unprecedented depth of phenotypic and genotypic information associated with more than 10,000 diseases.

 

Their vision was to transition their product to a B2C model, empowering parents to use their system directly. By doing so, parents could identify possible syndromes in their children in a much shorter time frame. This approach also aimed to drive organic traffic by making the product more accessible and user-focused. 

THE CHALLENGES

  • To build their website from the ground up
  • To increase organic traffic and public awareness of FDNA’s unprecedented technology
  • To move their product into the B2C world

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01 content strategy
02 content research
03 content implementation

Final Results

0 x

More Social Engagement

0 k+

 core platform pages visited per month

0

average new opportunities every month

EMBOODO took us from being a product without a website to a brand with a clear, strong message and plan. Their work is thorough, strategic, and well-executed. Because of them, we brought awareness to parents who need FDNA’s database and who would not have found us otherwise. 

Annabelle Amery

Dirctor of Content

Annabelle Amery | Director of Content

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Tel Aviv, Israel

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